Daniel Cuende publish an summary of their ESOMAR conference about Out-of-Home Audience Measurement in "Investigación & Marketing" magazine. Their keynote was presented during 69th ESOMAR Congress hold at September 2016 in New Orleans.
You can download the article
here (in Spanish).
After their conference during 69th ESOMAR Congress Daniel Cuende was intervied by ESOMAR TV.
On Monday September 15th it will begin the 69th ESOMAR Congress held
in New Orleans, a place to discover the latest and most disruptive
innovations in the field of market research.
This year you can have free access to this exclusive content because Congress will be disseminated via streaming through ESOMAR TV.
Daniel Cuende, Innovation Manager of CUENDE Infometrics, has been selected to present the innovative Audience Measurement Out-of-Home developed by CUENDE Infometrics.
We invite you to follow the conference on Tuesday September 20, 9:25 to 9:45 (New Orleans time) on Channel 1 TV ESOMAR.
Daniel Cuende, Innovation Manager at CUENDE Infometrics, and Max Richman, Data Scientist at GeoPoll, was awarded the “Best Paper” prize in Pamro 2016 Congress. The event was held in Victoria Falls (Zimbabwe), during the event Daniel Cuende and Max Richmand made a presentation showing the PanAfrican OOH Audience Measurement system, develop by both companies, and showing the examples of the first release in Nairobi (Kenya).
During last week ROAD (Roadside Outdoor Audience Data), the OOH Audience system of South Africa, was presented in three diferent events in Durban, Cape Town and Johannesbourg. Answering to OMC invitation, the Advertising industry executives and journalists filled up the three events.
The players collaborating through the OMC to achieve this are JCDecaux (former Continental), Primedia Outdoor, Ad Outpost and Outdoor Network, representing about 75% of all sites countrywide.
The new system was designed by CUENDE Infometrics with the collaboration of Ask Afrika for fieldwork, the technical oversight of Kuper Research . It combines various elements including traffic flows, satellite imagery and travel patterns to form a comprehensive traffic model, which when combined with the location of all media owner billboard panels, creates an accurate representation of OOH audiences.
ROAD has been described as an “highly ambitious and technically difficult research project and the deployment of state-of-the-art technology that rivals Google’s” by journalist Justin McCarthy of The Media Online.
CUENDE Infometrics and Telmar has introduce a new software into the South African market for OOH media owners.Quantum will enable to upload their inventories on to a map and calculate the corresponding frequency and reach-on-the-fly. The software includes mapping capabilities, geomarketing and campaing planning optimitation tools. This innovative research has attracted news coverage that reflects the strong interest of the South African market in the system.
Business Day: http://www.bdlive.co.za/business/innovation/2016/05/24/innovative-ways-to-get-the-message-across.
Media Update: http://www.mediaupdate.co.za/marketing/106110/outdoor-advertising-in-south-africa-now-has-reliable-measurement-data.
he Media online: http://themediaonline.co.za/2016/05/new-audience-measurement-model-for-sa-ooh/ http://themediaonline.co.za/2016/05/sexy-new-tool-road-set-to-revolutionise-ooh-planning/
The 57th FEPE Congress will be held between June 1st and June 3rd 2016 at the Crowne Plaza Hotel in Barcelona (Spain). The Gala Dinner will be celebrate at the Codorniu wine making facility, just outside Barcelona. Codorniu is well know family of winegrowers which origins goes back to the XVI century.
The 57th FEPE Congess will have a strong presence of MÉTRICOOH. During the Congress CUENDE Infometrics will present MÉTRICOOH in its booth. In addition at 2nd June Daniel Cuende, Innovation Manager at CUENDE Infometrics, will particite in a round table of the Best data based research of the last 12 months.
We see you at 57th FEPE Congress.
The South African Out of Home Measurement Council (OMC) invites all OOH media owners to a pre-launch even of the OOH Audience Research to be held on the 18th May in Durban, 20th May in Cape Town and 23th May in Johannesburg.
MÉTRICOOH system is the foundation of South African OOH ratings. During the events Daniel Cuende, Co-Founder and Innovation Manager of CUENDE Infometrics, will show the methodology of the Research provided to OMC Audience system.
More information available at OMC website.
ENGAGE 2016 is an invitation-only gathering for senior-level professionals from the geospatial community for three days of learning, networking and business development.Organized by DigitalGlobe, ENGAGE is where the key players across the geospatial value chain come together to exchange experiences, stay on top of the latest technology and develop solid business relationships.
ENGAGE 2016, that will hod 26-28 at Hotel Russel in London, will count with a strong presence of MÉTRICOH. Daniel Cuende, Co-Founder & Innovation Manager of CUENDE Infometrics will be speaker. Their conference “Big Data for Big Media” will show how satellite data and other sources helped Outdoor Media to be more effective in its measurement across several countries.
In addition CUENDE will have a booth to explain the advantages of
MÉTRICOOH in a more direct way.
More information at engageemear.digitalglobe.com.
CUENDE joins to PAMRO
After MÉTRICOOH presentation at 16th PAMRO Media Research Conference at Tanzania, CUENDE Infometrics has been invited to joint as corporate membership to PAMRO, the Pan African Research Organization.
The mission of PAMRO is to create a uniform research infrastructure in African countries and to use the same measuring and target marketing methods so that results of different countries can be compared validly. CUENDE Infometrisc is proud to share with PAMRO this goals and to contribute in their efforts.
Gonzalo Ortiz Paz, Business Development Manager at CUENDE Infometrics, detailed the enhances of GEOMEX, Spanish OOH Audience Measurement, that includes the integration of Visibility Adjust Contact factors based on Eye-Tracking research and the increase of the coverage of GEOMEX study to the 8,122 municipalities of Spain.
You can download the article, titled Nuevos logros en la medición de Audiencias de Publicidad Exterior (in Spanish).
José María Cuende wrote about time management in their column.