Conference "Big Data in Measuring Outdoor Advertising Audiences" in IBiDat

Daniel Cuende, Director of Innovation & Founder of CUENDE, will give a lecture next Friday, February 7, 2020 at the UC3M-Santander Big Data Institute (IBiDat) of the Universidad Carlos III de Madrid.

Daniel will show with practical examples how CUENDE has incorporated the Big Data in the measurement of Out-Of-Home audiences, such as location data from Apps, telephone cells, satellite vehicle counting, Open Data, etc., to provide metrics that allow optimizing advertising campaigns in outdoor media and to open new possibilities for the marketing of new digital media.

The conference is part of the "New Solutions with Big Data" series organized by the UC3M-Santander Big Data Institute (IBiDat) where real problems in different fields and the solution provided using all available data will be presented. The seminars are intended to be a meeting point for professionals and academics to present problems and analyze possible solutions based on Big Data

More information and registration at