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Teresa García, OOH Knowledge & Research Manager at CUENDE, gave a presentation where she explained METRICOOH, the outdoor environment measurement system developed by CUENDE that integrates information from Big Data from satellite images and information from navigators, apps and Tom Tom connected cars. Her presentation was part of the XVI Seminar and Contest of Outdoor Advertising of the Universitat Jaume I that was held during the... Read more "Teresa García speaker at the XVI Seminar of Outdoor Advertising

In September 2016, during the 9th edition of the Out-of-Home Totem Awards in Mexico, José María Cuende, CEO of CUENDE Infometrics and Daniel Cuende, Innovation Manager, were invited by the organization to present METRICOOH to the Mexican advertising industry. During the visit, the Mexican magazine "El Publicista" conducted an in-depth interview, which was published in the December 2016-January 2017 edition. In the interview José María... Read more "Interview with José María and Daniel Cuende in "El Publicista".

The magazine "Investigación y Marketing" has published an article summarising the paper presented by Daniel Cuende, from CUENDE INFOMETRICS, at the last ESOMAR Congress, held in New Orleans. The article, of which we include an extract, was published in issue 133 under the title "From the earth to the sky". The subject of the article responds to the growing need to measure outdoor advertising audiences more and more... Read more "Measuring Outdoor Advertising in "Investigación y Marketing"... Read more "Measuring Outdoor Advertising in "Investigación y Marketing"...

Teresa García, OOH Knowledge and Research Manager at CUENDE, presented the latest developments in audience measurement for outdoor media at the XXV Jornadas de Publicidad Exterior organised by FEDE-AEPE, held on 19 May 2016 at the Museo del Traje in Madrid. In his presentation Así en el cielo como en la tierra he showed the application of Big Data from satellite images, together with... Read more "CUENDE's presentation at the XXV Jornadas de Publicidad Exterior

Following METRICOOH's presentation at the 16th Media Research Conference in Tanzania, CUENDE Infometrics has been invited to join PAMRO (Pan-African Media Research Association) as a corporate member. Pamro's objectives are to gain a practical understanding of African consumer behaviour with respect to media and lifestyles that will enable informed decisions to be made about how to reach the target audience of each... Read more "CUENDE, new corporate member of PAMRO

Organized by DigitalGlobe, ENGAGE is the place where key players in the geospatial value chain meet to exchange experiences, keep abreast of the latest technologies and develop strong business relationships. ENGAGE 2016, which will take place from 26th to 28th 2016 at the Hotel Russel in London, will have a prominent presence of MÉTRICOH. Daniel Cuende, Co-Founder and Innovation Director of CUENDE Infometrics will participate as... Read more "CUENDE at ENGAGE London 2016

Ana Ferri, Senior analyst OOH Knowledge & Research at CUENDE gave a presentation where she explained METRICOOH, the system for measuring the outdoor environment using geospatial Big Data developed by CUENDE. His presentation was part of the 15th Universitat Jaume I Outdoor Advertising Seminar and Competition held on 18 March 2016. Under the auspices of La Fede-AEPE, which takes over from AEPE, the event... Read more "CUENDE at the XV Seminar on Outdoor Advertising

In recent years, methodologies for measuring Out-Of-Home advertising (OOH) have evolved rapidly. Delegates to the 16th Pamro Media Research Conference will have the opportunity to keep abreast of the latest developments in OOH metrics and ratings. The event will take place in Dar-es-Salaam, Tanzania, from 23 to 26 August 2016. Daniel Cuende, co-founder and innovation director of CUENDE Infometrics, will speak on... Read more "CUENDE speaker at PAMRO's 16th Audience Research Conference