Teresa García, OOH Knowledge and Research Manager at CUENDE, presented the latest developments in audience measurement for outdoor media at the XXV Jornadas de Publicidad Exterior organised by FEDE-AEPE, held on 19 May 2016 at the Museo del Traje in Madrid.
In his presentation As in the sky as on the ground he showed the application of Big Data from satellite imagery, together with other sources of information, to provide audience data from Outdoor media thanks to METRICOOH.
