CUENDE has joined AUTOCONTROL, an independent self-regulatory body for the advertising industry in Spain, with which it shares its objective of promoting responsible advertising: fair, truthful, honest and legal.
CUENDE voluntarily subscribes to the AUTOCONTROL Code of Advertising Conduct, whose principles can be summarised as: legality, authenticity, protection of minors, protection of personal data and self-regulation of the industry.
AUTOCONTROL is the independent self-regulatory body for the advertising industry in Spain. It is made up of advertisers, advertising agencies, media and professional associations.
The self-regulatory system has an Advertising Jury that handles complaints and disputes and a Legal Department that provides advice on the ethical and legal compliance of advertising campaigns before they are launched.