OJD, the advertising industry's leading auditor, will certify the inventory of media (assets) analysed by CUENDE Infometrics, an international benchmark in outdoor advertising audience measurement. In this way, the asset information measured by GEOMEX will be certified by OJD Exterior.
Out-Of-Home advertising has been gaining ground in recent years and investment in 2018 reached 378.5 million euros, 2.2% more than in 2017, according to the latest data from i2p. Digital Out-Of-Home investment reached 65.4 million, 27.8% more than the same period last year. In this context, CUENDE Infometrics and OJD collaborate to provide advertisers and agencies with reliable, transparent and homogeneous data certifying the inventory of the publishers.
CUENDE Infometrics is known in Spain for its GEOMEX system, a fundamental tool for the measurement and planning of outdoor campaigns. It is a cutting-edge system in constant technical evolution specialised in outdoor media, which allows to know the effective audience of local and national OOH and DOOH advertising media.
OJD Outdoor: transparent results on outdoor advertising campaigns
The OJD Outdoor service was introduced to the market in 2018 with the aim of certifying outdoor campaigns in two processes. On the one hand, the assets - inventory of media - used are audited, and on the other hand, the execution, duration and efficiency of the campaigns are certified using auditing procedures. At present, the main Spanish exclusive publishers are already auditing their digital campaigns with OJD Exterior. For months, OJD has been certifying digital outdoor advertising campaigns for several exclusivists, which thus offer a better guarantee of the proper and timely broadcasting of their campaigns.
"This agreement is a commitment to continue offering advertisers and media agencies reliable and transparent data on the audiences of their outdoor campaigns, as has been the case for years in other countries around us," said Manuel Sala, managing director of OJD.
"This professional collaboration is taking place at a time when tOut-Of-Home is growing as a result of digitalization. It is an important step in guaranteeing transparency and reliability in this medium. We thank CUENDE Infometrics for their confidence in the OJD audit, as the best way to contribute to the standardization of systems that ensure the results of outdoor advertising campaigns in our country," says Manuel Sala. Yolanda Marugán, Director of Projects and Clients at CUENDE, points out that "the collaboration with OJD at GEOMEX facilitates guarantees, transparency and synergy with the industry".