OOH Metrics

Our Out-Of-Home advertising audience measurement tools

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Audiences low cost

Measurement of Outdoor Advertising audiences using Big Data from high resolution satellite images and cell phone apps.

Viewability guaranteed: Visibility Adjusted Contact and the application of international standards ensure the accuracy of the metrics.

Audience data can be integrated into the main GIS and Business Intelligence tools.

Outdoor advertising effectiveness metrics using Big Data and Artificial Intelligence to measure vehicle traffic intensity on the streets of any city.

First transnational Out-Of-Home metrics system
From cities to international campaigns
Innovative metrics that make it easier to buy and sell OOH
Analysis of the efficiency of the frames
Patented visibility analysis
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Advanced Audience Measurement System for Out-Of-Home in Spain.

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Patented system for calculating the area of visibility

Unique  Out-of-Home measurement system that takes into account the height of the advertising frame

Advanced operational tool for improved planning

Movement of thousands of individuals recorded by GPS

The integration of international standards ensures the accuracy of the metrics.

Measurement using Big Data in multiple environments (Metro, Bus, Shopping Centres)

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Advanced exploitation tool

Inventory and planning software for  Out-of-Home

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Automatic update of the commercial offer

Instantaneous calculation of the audience

Campaign Optimizer and Geoplanning.

Exporting results to Excel and PowerPoint

Quantum integrates digital maps and Google Street View
Contact

+34 914 492 970
cuende@cuende.com
Alvia Parque Empresarial
C/José Echegaray, 8 - Ed. 3, 2ª
28232 Las Rozas
Madrid, Spain

FEPE Technical Innovation Award

OOH Audience
Measurement System

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