Daniel Cuende at the audience measurement panel of the Alooh Live Forum

Daniel Cuende will participate on October 26, 2020 in the panel on measuring the audience of outdoor advertising in the ALOOH Live Forum. Gathered under the title of "Measure or Die" the main world experts will give their opinion on audience measurement is the scan of the current health crisis. ALOOH Live Forum is held this year virtually and is organized by the Latin American Association of... Read more "Daniel Cuende at the Alooh Live Forum audience measurement panel

Lecture by Daniel Cuende at the ALOOH Live Forum

Under the title "Post-Covid Outer Space Hearings. The value of OOH", Daniel Cuende will talk about how the health emergency has led to the emergence of a new reality. The post-Covid scenario implies new requirements for Out-Of-Home to which we will have to respond urgently. Only the audience calculated with Big Data will be able to give precise answers and value the efficiency of the medium. ALOOH Live Forum... Read more "Daniel Cuende's presentation at ALOOH Live Forum
Cuende Infometrics Innovative SME

Recognition of CUENDE as an Innovative SME

The Ministry of Science and Innovation of the Spanish Government has awarded CUENDE its recognition as an Innovative SME. This achievement will allow CUENDE to use the Innovative SME seal in its communication and to obtain the associated tax benefits. With its seal, the Ministry of Science and Innovation recognises companies that carry out intensive activities in the field of research, technological development and innovation. "The innovation... Read more "Recognition of CUENDE as an Innovative SME

Conference "Big Data in Measuring Outdoor Advertising Audiences" in IBiDat

Daniel Cuende, Director of Innovation & Founder of CUENDE, will give a lecture next Friday, February 7, 2020 at the UC3M-Santander Big Data Institute (IBiDat) of the Universidad Carlos III de Madrid. Daniel will show with practical examples how CUENDE has incorporated the Big Data in the measurement of outdoor advertising audiences, such as location data from Apps, telephone cells, vehicle counts with satellites,... Read more "Conference "Big Data in the measurement of outdoor advertising audiences" in IBiDat

CUENDE obtains the ISO 9001:2015 Quality Certificate.

CUENDE has obtained ISO 9001:2015 certification for its Quality Management System for the Design and Development of Outdoor Advertising Audience Measurement Systems. For the implementation of the ISO 9001:2015 standard CUENDE has had the collaboration of EXEVI, one of the major companies in Technology and Transformation, as a consultant specialising in quality management for the implementation of the ISO 9001 standard. This standard, with... Read more "CUENDE obtains ISO 9001:2015 Quality certificate

Interview with Daniel Cuende at the ALOOH 2019 Forum

Interview with Daniel Cuende about audience measurement of outdoor advertising, conducted by the digital magazine OOH Latam during ALOOH Forum (Latin American Out-of-Home Association) 2019 held in Buenos Aires (Argentina). During the Forum, ALOOH and CUENDE presented their platform of Out-Of-Home metrics in Latin America. A global project that can measure all Latin America, all countries, all cities with the... Read more "Interview with Daniel Cuende at the ALOOH 2019Forum

Out-Of-Home Programmatic purchase, Daniel Cuende's column in OOH Latam magazine

Daniel Cuende collaborates with the digital magazine OOH Latam, with the column "El cantOOH de las sirenas", from which we offer an extract: I suppose that this article is the logical reaction to the empacho of lectures, conferences and presentations that I have seen in recent years on all the virtues, excellence and advantages that will bring the "programmatic purchase" to the outside world. First we must differentiate between automation, which is a better management... Read more "Programmatic buying in the Out-Of-Home, column by Daniel Cuende in the OOH Latam magazine

Presentation by CUENDE at the XXVIII Jornadas de Publicidad Exterior (XXVIII Outdoor Advertising Conference)

Yolanda Marugán, Director of Projects and Clients of CUENDE, presented the paper The measurement of new environments: Geomex 3.0, Geometro, Geobus, Geoindoor, where she deepened in the methodology applied by CUENDE for the measurement of audiences of Outdoor advertising in metro, urban buses, shopping centres and hypermarkets, and its integration in GEOMEX 3.0. The XXVIII Jornadas de Publicidad Exterior were held between the 12th and 14th of June... Read more "CUENDE's presentation at the XXVIII Jornadas de Publicidad Exterior

Exterion Media and CUENDE Infometrics present GEOBUS, a pioneering system for the calculation of bus advertising audience.

The study has been developed from the crossing of data provided by GEOMEX (Audience Measurement System for Outdoor Advertising developed by CUENDE Infometrics) and EMT Madrid (Municipal Transport Company). This project, unique in our country and included in the GEOMEX 'GEOBUS' environment, analyzes the probability of coincidence in space and time for each vehicle, each route and each individual, and calculates the audience... Read more "Exterion Media and CUENDE Infometrics present GEOBUS, a pioneering system for calculating bus advertising audience.

CUENDE Infometrics incorporates Silvia Fernández as Systems and Infrastructure Manager

CUENDE Infometrics hires Silvia Fernández, specialist in high availability and high performance computing solutions to face the constant growth of infrastructures, systems and databases. From this newly created position, Fernandez assumes the management of the Technology and Communications Infrastructure area, where she will apply her more than 20 years of experience in projects for companies as relevant as Iberdrola, Securitas Direct S.A, IBM Global Services, Acciona S.A,... Read more "CUENDE Infometrics incorporates Silvia Fernandez as Head of Systems and Infrastructures