{"id":2769,"date":"2021-07-21T10:32:18","date_gmt":"2021-07-21T08:32:18","guid":{"rendered":"https:\/\/cuende.com\/prod\/?p=2769"},"modified":"2021-09-29T19:02:09","modified_gmt":"2021-09-29T17:02:09","slug":"cuende-lanza-metricooh-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/cuende.com\/prod\/cuende-lanza-metricooh-en-estados-unidos\/","title":{"rendered":"CUENDE lanza MetricOOH en Estados Unidos"},"content":{"rendered":"\n<p>CUENDE ha lanzado una versi\u00f3n de su plataforma de medici\u00f3n de Publicidad Exterior MetricOOH en Estados Unidos. MetricOOH combina la detecci\u00f3n de veh\u00edculos en im\u00e1genes de sat\u00e9lite de alta resoluci\u00f3n con patentados an\u00e1lisis de visibilidad para ofrecer m\u00e9tricas de f\u00e1cil comprensi\u00f3n para la evaluaci\u00f3n de campa\u00f1as de Exterior.<br><br>La metodolog\u00eda y tecnolog\u00eda ha superado la primera fase de acreditaci\u00f3n por MRC (Media Rating Council), organizaci\u00f3n creada por mandato del Congreso de Estados Unidos y cuya acreditaci\u00f3n final se espera obtener.  <\/p>\n\n\n\n<p>Con el objetivo de incrementar su capacidad de desarrollo ,CUENDE ha recurrido a la colaboraci\u00f3n de una importante software factory certificada bajo el est\u00e1ndar CMMIV-DEV 5.<br><br>El proyecto cuenta con el patrocino de <a href=\"https:\/\/www.ibousa.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBOUSA<\/a> (Independ Billboards Operators), entidad que asocia a peque\u00f1as empresas de Exterior con un patrimonio conjunto de 90.000 soportes.<\/p>\n\n\n\n<p>El anuncio ha conseguido cobertura medi\u00e1tica en varios pa\u00edses:<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-digiday\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CWLwONmYlu\"><a href=\"https:\/\/digiday.com\/media\/a-spanish-ad-company-wants-to-standardize-ooh-traffic-metrics-using-satellites\/\">A Spanish ad company wants to standardize OOH traffic metrics using satellites<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;A Spanish ad company wants to standardize OOH traffic metrics using satellites&#8221; &#8212; Digiday\" src=\"https:\/\/digiday.com\/media\/a-spanish-ad-company-wants-to-standardize-ooh-traffic-metrics-using-satellites\/embed\/#?secret=CWLwONmYlu\" data-secret=\"CWLwONmYlu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-ooh-today\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TEZJQkenjh\"><a href=\"https:\/\/oohtoday.com\/ibo-coop-speedway-to-use-cuende-metricooh-tools\/\">IBO COOP Speedway to Use CUENDE MetricOOH Tools<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;IBO COOP Speedway to Use CUENDE MetricOOH Tools&#8221; &#8212; OOH TODAY\" src=\"https:\/\/oohtoday.com\/ibo-coop-speedway-to-use-cuende-metricooh-tools\/embed\/#?secret=TEZJQkenjh\" data-secret=\"TEZJQkenjh\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-ooh-today\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"l1C5oeS5DV\"><a href=\"https:\/\/oohtoday.com\/cuende-metricooh-traffic-metrics-launches-in-usa\/\">CUENDE MetricOOH Traffic Metrics Launches in USA<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;CUENDE MetricOOH Traffic Metrics Launches in USA&#8221; &#8212; OOH TODAY\" src=\"https:\/\/oohtoday.com\/cuende-metricooh-traffic-metrics-launches-in-usa\/embed\/#?secret=l1C5oeS5DV\" data-secret=\"l1C5oeS5DV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.programaticaly.com\/portada\/cuende-quiere-estandarizar-las-mtricas-de-trfico-ooh-mediante-satlites\">https:\/\/www.programaticaly.com\/portada\/cuende-quiere-estandarizar-las-mtricas-de-trfico-ooh-mediante-satlites<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/styleguide.ro\/cuende-doreste-sa-standardizeze-traficul-ooh-folosind-satelitul\/\">https:\/\/styleguide.ro\/cuende-doreste-sa-standardizeze-traficul-ooh-folosind-satelitul\/<\/a><br><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-billboard-insider\u2122\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kVKO9oLuyL\"><a href=\"https:\/\/www.billboardinsider.com\/cuende-metricooh-traffic-metrics-launches-in-usa\/\">CUENDE MetricOOH Traffic Metrics Launches in USA<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;CUENDE MetricOOH Traffic Metrics Launches in USA&#8221; &#8212; Billboard Insider\u2122\" src=\"https:\/\/www.billboardinsider.com\/cuende-metricooh-traffic-metrics-launches-in-usa\/embed\/#?secret=kVKO9oLuyL\" data-secret=\"kVKO9oLuyL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-billboard-insider\u2122\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XN8MUDgmyr\"><a href=\"https:\/\/www.billboardinsider.com\/ibo-speedway-to-use-cuende-metric-ooh-tools\/\">IBO Speedway to Use CUENDE Metric OOH Tools<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;IBO Speedway to Use CUENDE Metric OOH Tools&#8221; &#8212; Billboard Insider\u2122\" src=\"https:\/\/www.billboardinsider.com\/ibo-speedway-to-use-cuende-metric-ooh-tools\/embed\/#?secret=XN8MUDgmyr\" data-secret=\"XN8MUDgmyr\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CUENDE ha lanzado una versi\u00f3n de su plataforma de medici\u00f3n de Publicidad Exterior MetricOOH en Estados Unidos. MetricOOH combina la detecci\u00f3n de veh\u00edculos en im\u00e1genes de sat\u00e9lite de alta resoluci\u00f3n con patentados an\u00e1lisis de visibilidad para ofrecer m\u00e9tricas de f\u00e1cil comprensi\u00f3n para la evaluaci\u00f3n de campa\u00f1as de Exterior. La metodolog\u00eda y tecnolog\u00eda ha superado la&hellip;&nbsp;<a href=\"https:\/\/cuende.com\/prod\/cuende-lanza-metricooh-en-estados-unidos\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">CUENDE lanza MetricOOH en Estados Unidos<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/posts\/2769"}],"collection":[{"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/comments?post=2769"}],"version-history":[{"count":8,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/posts\/2769\/revisions"}],"predecessor-version":[{"id":2806,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/posts\/2769\/revisions\/2806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/media\/2779"}],"wp:attachment":[{"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/media?parent=2769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/categories?post=2769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cuende.com\/prod\/wp-json\/wp\/v2\/tags?post=2769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}