GEOMEX is the established Out-of-Home Advertising Audience Measurement
system in Spain. Thanks to GEOMEX, it is possible to have Audience
data on Outdoor Advertising networks in the main Spanish
cities and metropolitan areas.
Media agencies, planners and advertisers can plan their campaigns using
coverage data, impacts, OTS and GRP of desired targets, which allows
OoH to be planned and commercialized using the same
metrics as other advertising media.
GEOMEX provides audience data for more than 150,000 georeferenced
sizes (billboards, bus shelters, street furniture,...) calculated by a CUENDE Infometrics patented software
which takes into account the following parameters:
- Surface area of the pannel.
Calculating the OoH advertising audience requiresin-depth knowledge of
the normal movements and commutations of the population. CUENDE
has registred the movements of 21,436 individuals. The
fieldwork included the data obtained from 7,200 respondants equipped with
an A-GPS traking device as
well as information obtained with more than 14,236 personal interviews.
The Audience data can be integrated with software
developed by CUENDE Infometrics (Monitor
) as well as planning software of
other companies such as Tom Micro.