Speaker at the 16th PAMRO Audience Research Conference

In recent years, methodologies for measuring Out-Of-Home advertising (OOH) have evolved rapidly. Delegates to the 16th Pamro Media Research Conference will have the opportunity to keep abreast of the latest developments in OOH metrics and ratings. The event will take place in Dar-es-Salaam, Tanzania, from 23 to 26 August 2016. Daniel Cuende, co-founder and innovation director of CUENDE Infometrics, will speak on... Read more "CUENDE speaker at PAMRO's 16th Audience Research Conference

Exhibitor's account at the 56th FEPE Congress

The 56th Congress of FEPE International, entitled "Your audience waits", will be held from Wednesday 10 to Friday 12 June at the Intercontinental Hotel in Budapest (Hungary). There will be 2 full days of presentations and speakers from all over the world, who will bring their unique views on the Out-Of-Home advertising industry. Last year's congress in Vienna was attended by more than 300... Read more "Exhibitor's account at the 56th FEPE Congress
"Anuncios" magazine

It's in the special Out-Of-Home section of the "ANUNCIOS" magazine

The Spanish magazine "Anuncios", specialized in advertising and marketing, dedicated a special report on the situation of Out-Of-Home. The report has the analysis of María Jesús Solaún (JCDecaux), Eduardo Ballesteros (Clear Channel), Antonio Morales (Cemusa) and Jorge Cabré (Publicidad Atlantis) and makes a detailed review of the last service of CUENDE. The article points out "but, perhaps, in terms of research and measurement of the Out-Of-Home environment, the... Read more "CUENDE in the special Out-Of-Home Advertising number "ANUNCIOS magazine