2018

The congress was held on 27 and 28 September 2018 in St. Petersburg (Russia). Organized by TMG, it was attended by 380 delegates from 14 countries. It is a platform for communication between all the actors of the OOH industry: foreign companies, media agencies, advertisers, suppliers, research companies and media; gathered with the intention of increasing the OOH quota... Read more "Daniel Cuende's lecture at the OOH 2018 International Congress

Daniel Cuende, Director of Innovation at CUENDE, gave a presentation in which he explained the improvements of GEOMEX 3.0, the audience measurement study of the Exterior medium. GEOMEX 3.0 was created based on consultations with the different companies in the sector and with the premise of incorporating the fact that Exterior is a passive contact medium and different from other media. Daniel commented that this fact "makes it necessary to have a... Read more "CUENDE's presentation at the XXVI Jornadas de Publicidad Exterior" (26th Outdoor Advertising Conference)

In view of the imminent launch of Geomex 3.0 and the Geobus, Georenfe, Geometro and Geoindoor environments, CUENDE Infometrics has decided to reorganize the Technical Support and Customer Service Department by creating two departments: the Project and Customer Department, headed by Yolanda Marugán, which will be in charge of managing the agreements with clients as well as directing the new projects, and the Technical Department headed by Ana... Read more "CUENDE Infometrics strengthens its team