Interview with Daniel Cuende at the ALOOH 2019 Forum

Interview with Daniel Cuende about audience measurement of outdoor advertising, conducted by the digital magazine OOH Latam during ALOOH Forum (Latin American Out-of-Home Association) 2019 held in Buenos Aires (Argentina). During the Forum, ALOOH and CUENDE presented their platform of Out-Of-Home metrics in Latin America. A global project that can measure all Latin America, all countries, all cities with the... Read more "Interview with Daniel Cuende at the ALOOH 2019Forum

Out-Of-Home Programmatic purchase, Daniel Cuende's column in OOH Latam magazine

Daniel Cuende collaborates with the digital magazine OOH Latam, with the column "El cantOOH de las sirenas", from which we offer an extract: I suppose that this article is the logical reaction to the empacho of lectures, conferences and presentations that I have seen in recent years on all the virtues, excellence and advantages that will bring the "programmatic purchase" to the outside world. First we must differentiate between automation, which is a better management... Read more "Programmatic buying in the Out-Of-Home, column by Daniel Cuende in the OOH Latam magazine

Presentation by CUENDE at the XXVIII Jornadas de Publicidad Exterior (XXVIII Outdoor Advertising Conference)

Yolanda Marugán, Director of Projects and Clients of CUENDE, presented the paper The measurement of new environments: Geomex 3.0, Geometro, Geobus, Geoindoor, where she deepened in the methodology applied by CUENDE for the measurement of audiences of Outdoor advertising in metro, urban buses, shopping centres and hypermarkets, and its integration in GEOMEX 3.0. The XXVIII Jornadas de Publicidad Exterior were held between the 12th and 14th of June... Read more "CUENDE's presentation at the XXVIII Jornadas de Publicidad Exterior

Exterion Media and CUENDE Infometrics present GEOBUS, a pioneering system for the calculation of bus advertising audience.

The study has been developed from the crossing of data provided by GEOMEX (Audience Measurement System for Outdoor Advertising developed by CUENDE Infometrics) and EMT Madrid (Municipal Transport Company). This project, unique in our country and included in the GEOMEX 'GEOBUS' environment, analyzes the probability of coincidence in space and time for each vehicle, each route and each individual, and calculates the audience... Read more "Exterion Media and CUENDE Infometrics present GEOBUS, a pioneering system for calculating bus advertising audience.

CUENDE Infometrics incorporates Silvia Fernández as Systems and Infrastructure Manager

CUENDE Infometrics hires Silvia Fernández, specialist in high availability and high performance computing solutions to face the constant growth of infrastructures, systems and databases. From this newly created position, Fernandez assumes the management of the Technology and Communications Infrastructure area, where she will apply her more than 20 years of experience in projects for companies as relevant as Iberdrola, Securitas Direct S.A, IBM Global Services, Acciona S.A,... Read more "CUENDE Infometrics incorporates Silvia Fernandez as Head of Systems and Infrastructures

Geomex 3.0 arrives, the evolution of Out-Of-Home 

The measurement of Out-Of-Home audiences is progressing with defined objectives: to extend the study, to adapt to the new peculiarities of the sector, to improve the comparison between media and to incorporate international standards. The improvement respects ESOMAR guidelines and maintains the market's advertising metrics: coverage, frequency, OTS... By incorporating the adjustments requested by the market, viewability is improved, the commuting population is contemplated and the universe of... Read more "Geomex 3.0 arrives, the evolution ofthe Out-Of-Home media

OJD will audit the outdoor supports measured by GEOMEX

OJD, the advertising industry's leading auditor, will certify the inventory of media (frames) analyzed by CUENDE Infometrics, an international reference in Out-Of-Home audience measurement. In this way, the information of the inventory measured by GEOMEX will be certified by OJD Exterior. Out-Of-Home advertising has been gaining ground in recent years and investment in 2018 reached 378.5 million euros, 2.2% more than in... Read more "OJD will audit the Out-Of-Home media measured by GEOMEX
CUENDE infometris - Kinetic Thailand

Kinetic Thailand launches the audience measurement system developed by CUENDE

Kinetic, a leading specialist in branding through Out-Of-Home advertising, presented the first OoH data for the Thai market on 5 March 2019. The study is conducted by CUENDE Infometrics, a leader in measuring Out-of-Home. Kinetic Thailand presented the innovative study of Out-Of-Home audience measurement, conducted by CUENDE. The launch event, with over 150 attendees and conducted by Anchalee Yupamake,... Read more "Kinetic Thailand launches OOH audience measurement system developed byCUENDE

CUENDE chooses EXEVI as a reference company to implement ISO 9001

CUENDE has selected EXEVI, one of the big Technology and Transformation companies, as a consultant specialized in quality management for the implementation of ISO 9001. This standard, with more than one million certifications in 184 countries, is a quality management improvement system and places customer satisfaction at the heart of the business. After a rigorous evaluation process that involved... Read more "CUENDE chooses EXEVI as a reference company to implement ISO 9001

OMC incorporates the Campaign Optimizer in QUANTUM, developed by CUENDE

OMC (South African Out-of-Home Media Council) launches its new tool that allows companies to plan according to budget and other criteria selected by the user. The Optimizer tool is included in QUANTUM, the OOH inventory and planning software provided by TELMAR and CUENDE to WTO members. The ROAD audience data included in QUANTUM, are calculated by CUENDE using the traffic analysis of... Read more "OMC incorporates the Campaign Optimizer in QUANTUM, developed by CUENDE