2020

The first issue of the magazine "Anuncios" was published on November 24th 1980. Today, converted into one of the reference publications of the Spanish advertising industry, celebrates its 40th anniversary with a special issue in which summarizes its four decades and where the most prominent professionals in the advertising industry share the most decisive moment of his career. José María Cuende, CEO of CUENDE Infometrics,... Read more "Article by José María Cuende in the special 40 years of "Anuncios""... Read more "Article by José María Cuende in the special 40 years of "Anuncios"...

Yolanda Marugán, Projects & Clients OOH knowledge Director at CUENDE, publishes an interesting article about GEOMEX 4.01, the evolution of the Spanish Outdoor Audience measurement system. The article is published in issue 148 of the magazine "Investigación & Marketing", dedicated to media research and from which we offer an extract: GEOMEX 4.01: EVOLUTION OF HYBRID OUTSIDE AUDIENCE MEASUREMENT The historical complexity of the Spanish... Read more "Geomex 4.01 in "Investigación & Marketing"... Read more "Geomex 4.01 in "Investigación & Marketing"...

Under the title "Post-Covid Outer Space Hearings. The value of OOH", Daniel Cuende will talk about how the health emergency has led to the emergence of a new reality. The post-Covid scenario implies new requirements for Out-Of-Home to which we will have to respond urgently. Only the audience calculated with Big Data will be able to give precise answers and value the efficiency of the medium. The conference was retransmitted... Read more "Daniel Cuende's conference at Alooh Live Forum available

Daniel Cuende will participate on October 26, 2020 in the panel on measuring the audience of outdoor advertising in the ALOOH Live Forum. Gathered under the title of "Measure or Die" the main world experts will give their opinion on audience measurement is the scan of the current health crisis. ALOOH Live Forum is held this year virtually and is organized by the Latin American Association of... Read more "Daniel Cuende at the Alooh Live Forum audience measurement panel

Under the title "Post-Covid Outer Space Hearings. The value of OOH", Daniel Cuende will talk about how the health emergency has led to the emergence of a new reality. The post-Covid scenario implies new requirements for Out-Of-Home to which we will have to respond urgently. Only the audience calculated with Big Data will be able to give precise answers and value the efficiency of the medium. ALOOH Live Forum... Read more "Daniel Cuende's presentation at ALOOH Live Forum

The Ministry of Science and Innovation of the Spanish Government has awarded CUENDE its recognition as an Innovative SME. This achievement will allow CUENDE to use the Innovative SME seal in its communication and to obtain the associated tax benefits. With its seal, the Ministry of Science and Innovation recognises companies that carry out intensive activities in the field of research, technological development and innovation. "The innovation... Read more "Recognition of CUENDE as an Innovative SME

Daniel Cuende, Director of Innovation & Founder of CUENDE, will give a lecture next Friday, February 7, 2020 at the UC3M-Santander Big Data Institute (IBiDat) of the Universidad Carlos III de Madrid. Daniel will show with practical examples how CUENDE has incorporated the Big Data in the measurement of outdoor advertising audiences, such as location data from Apps, telephone cells, vehicle counts with satellites,... Read more "Conference "Big Data in the measurement of outdoor advertising audiences" in IBiDat

CUENDE has obtained ISO 9001:2015 certification for its Quality Management System for the Design and Development of Outdoor Advertising Audience Measurement Systems. For the implementation of the ISO 9001:2015 standard CUENDE has had the collaboration of EXEVI, one of the major companies in Technology and Transformation, as a consultant specialising in quality management for the implementation of the ISO 9001 standard. This standard, with... Read more "CUENDE obtains ISO 9001:2015 Quality certificate