2021

CUENDE celebrates 30 years collaborating with the best Out-of-Home companies. It was on 26 December 1991 when the Cuende family founded the company, which would end up specialising in research into the Out-of-Home environment. In these 30 years CUENDE has evolved by improving and innovating its services to offer the highest quality and apply the most advanced technologies for measuring Outdoor Advertising. The passion for quality... Read more "30th anniversary of CUENDE

CUENDE, a company specialised in measuring outdoor advertising audiences, has joined FEDE-AEPE. FEDE-AEPE (Federation of Advertising and Communication Companies - Spanish Outdoor Advertising Association) is the organisation that brings together most of the companies related to outdoor advertising in Spain. With this step CUENDE reinforces its commitment with the Outdoor media, as well as with the quality of GEOMEX, reference and data currency... Read more "CUENDE joins La Fede-AEPE

The well-known magazine "Emprendedores" has published an interview with José María and Daniel Cuende, founders of CUENDE, in which they describe the company as the technological leader in the geomarketing sector. In it they explain how CUENDE has been applying the most advanced technology in the field of Outdoor Advertising research for 30 years: "time and time again it gives us the solution that no one else can find. Neural networks and data... Read more "Interview with José María and Daniel Cuende in the "Emprendedores" magazine".

Best Startup UE has recognised CUENDE's commitment to innovation and quality by including it in its annual ranking of "Best Startups and Market Research Companies in Spain". The companies selected as the "Best Startups and Market Research Companies in Spain (2021)" have been chosen by industry professionals in categories that recognise excellence in innovation and its beneficial impact on the Spanish economy... Read more "CUENDE selected among the best Market Research companies in Spain

Daniel Cuende, Director of Expansion & Founder of CUENDE Infometrics, participated in the IBOUSA 2021 Conference held in Pittsburgh from 24-26 September. Due to the sanitary restrictions in force in the United States, the participation of Daniel Cuende had to be done remotely, both in his presentation where he informed about the status and importance of the accreditation process of MetricOOH by MRC (Media Rating Council), as well as in the... Read more "Daniel Cuende's presentation at IBOUSA Conference 2021

CUENDE has been awarded the Ecovadis Gold Medal in recognition of our achievements in Corporate Sustainability. The expert auditors of Ecovadis, the most recognised provider of sustainability ratings, have carried out a detailed assessment of CUENDE's environmental, social and ethical policies. After carrying out the assessment EcoVadis awards a score that reflects the quality of the company's sustainability management system. The score obtained... Read more "CUENDE awarded for Corporate Sustainability

CUENDE has launched a version of its outdoor advertising measurement platform MetricOOH in the United States. MetricOOH combines vehicle detection in high-resolution satellite imagery with proprietary viewability analysis to provide easy-to-understand metrics for the evaluation of outdoor campaigns. The methodology and technology has passed the first phase of accreditation by the MRC (Media Rating Council), a congressionally mandated organisation... Read more "CUENDE launches MetricOOH in the US

Yolanda Marugán, Project & Clients Director of CUENDE gave a presentation where she explained the latest advances in the measurement of outdoor media incorporated into GEOMEX 4.0, the new version of the audience measurement system for outdoor advertising in Spain. Among its most important new features are the incorporation of new Big Data sources and the increase in the updating of data. His presentation is part of the XIX Seminar and Contest " CUENDE at the XIXb Outdoor Advertising Seminar