30th anniversary of CUENDE

CUENDE celebrates 30 years collaborating with the best Out-of-Home companies. It was on 26 December 1991 when the Cuende family founded the company, which would end up specialising in research into the Out-of-Home environment.

In these 30 years CUENDE has evolved by improving and innovating its services to offer the highest quality and apply the most advanced technologies for measuring Outdoor Advertising. CUENDE's passion for quality and excellence in service to each and every one of its clients has allowed them to grow, positioning the company and its services as a benchmark for research in outdoor media, both nationally and internationally.

During this time, the company has developed projects in 14 countries, from Australia to Mexico and from the United Kingdom to South Africa. Its focus on innovation has earned it important awards, including the Technological Innovation Award from FEPE (Federation of Outdoor Advertising Companies) International, Innovative SME from the Ministry of Science and Innovation and Quality Management System certified ISO 9001:2015.

The company is pioneering the introduction of A-GPS to measure the journeys of its panelists and the application of Big Data from satellite imagery in outdoor research, which it can combine with other data sources such as mobile app data and open data to provide rigorous metrics that enable its clients, outdoor companies and media agencies, to optimise advertising campaigns.

José María Cuende, president of CUENDE INFOMETRICS, indicates that "We are proud to provide the currency data of the market, an important achievement obtained thanks to the trust of our customers and suppliers and the work of the team. Thank you for these... first 30 years".


Market research company specialised in measuring Outdoor Advertising based on Big Data and fusion of sources. CUENDE works by applying the research guidelines developed by prestigious international organisations such as ESOMAR and MRC, entities with which it actively collaborates. CUENDE has a strict quality standard, which makes it a reliable partner that provides transparency solutions to help organisations and companies to really know the effectiveness of their outdoor advertising campaigns.