Under the title "Post-Covid Outer Space Hearings. The value of OOH", Daniel Cuende will talk about how the health emergency has led to the emergence of a new reality. The post-Covid scenario implies new requirements for Outdoor Advertising to which we will have to respond urgently. Only the audience calculated with Big Data will be able to give precise answers and value the efficiency of the medium.
The ALOOH Live Forum is held this year virtually and is organized by the Latin American Out-of-Home Association. Daniel Cuende's conference will be broadcast on 20 and 20 October 2020.
More information and registration at http://www.alooh.org
