CUENDE at the 15th Outdoor Advertising Seminar

Ana Ferri, Senior analyst OOH Knowledge & Researchat CUENDE gave a presentation where she explained METRICOOH, the outdoor environment measurement system using geospatial Big Data developed by CUENDE.

His speech was given during the 15th Universitat Jaume I Outdoor Advertising Seminar and Competition, which was held on 18 March 2016. Under the auspices of La Fede-AEPE, which takes over from AEPE, the event was attended by its general director David Torrejón.

Ana Ferri participated as a jury member in the Outdoor Advertising Competition for students of the Universitat Jaume I, which was declared the winner of the group Café sin tiempo composed of: Román Tarrazona, Aitor Villanueva, Yaiza Bolea, Borja Ibañez, Víctor Herrero and Pablo Llavata. The jury also awarded two runners-up prizes: one for the group Braintime (Adrián Arjona, Benji Clemente, Alejandro Gomis, Marcos Flors and Celia Pérez) and the other for the group Muffin (Carlos Más, Alberto Gómez, Andrea Mallasen, Adrián Alcaide and Ariadna Llopis).

FEDE-AEPE FEDE-Aepe (Federación de Empresas de Publicidad y Comunicación-Asociación Española de Publicidad Exterior) is the organisation that brings together most of the companies related to Outdoor Advertising in Spain.