Yolanda Marugán, Projects & Clients Director at CUENDE, will participate in the round table Everything is Data. Outdoor measurement focused on the research of the outdoor media and the new measurement methodologies and where GEOMEX, the outdoor advertising audience measurement study developed by CUENDE, is the benchmark and data currency of the market.
The round table will be held on Friday 27th May 2022 and will be moderated by Marga Ollero, Chief Data & Insight Officer of Havas Media Group.
The event is part of the XXIX Jornadas de Publicidad Exterior organised by La Fede-AEPE at the Palacio de Congresos de Valencia on 26 and 27 May 2022 in Valencia. Under the slogan Outdoor, a real medium in a digital world, 300 professionals from the sector will attend, including advertisers, media agencies, outdoor advertising exclusivists and other companies linked to the outdoor medium.
FEDE-Aepe (Federación de Empresas de Publicidad y Comunicación-Asociación Española de Publicidad Exterior) is the organisation that brings together most of the companies related to Outdoor Advertising and to which CUENDE has recently joined as a corporate member.
Full details of the event can be found at https://lafede.es/jornada-publicidad-exterior-AEPE.