CUENDE wins the first International HACKATHON in Market Research

ESOMAR and MICROSOFT recognize Daniel Cuende from CUENDE Infometrics as the best Analyst in the first INTERNATIONAL HACKATHATHON of Market Research in Big Data.

Last 11th and 12th of September 2017 took place in Amsterdam the first International HACKATHON CHALLENGE organized by ESOMAR and MICROSOFT. The event was attended by the best experts in Big Data, materializing the transcendence and the level reached by Big Data Research.

The test consisted of discovering key links between three anonymized Big Data and extracting strategic conclusions. To achieve this, the participants were isolated for two days, had their processors tapped, were cut off from the network and relied on MICROSOFT's basic tools.

This new success for CUENDE is added to the award given recently by FEPE (International Outdoor Advertising Association) in Stockholm as the most innovative company in Audience Measurement, confirming the public recognition to its constant improvement and leadership in Big Data Analysis and Research for OOH (Out-of-Home). The application of new technologies, the design of innovative research models and its expertise
in Big Data allow CUENDE to develop the most advanced audience measurement systems for OOH in multiple countries and confirms its commitment to the OOH Industry for more than two decades.

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