CUENDE, new corporate member of PAMRO

Following the launch of METRICOOH at the 16th Media Research Conference in Tanzania, CUENDE Infometrics has been invited to join PAMRO (Pan-African Media Research Association) as a corporate member.

Pamro's objectives are to gain a practical understanding of African consumer media behaviour and lifestyles to enable informed decisions on how to reach each advertiser's target audience.

Pamro seeks to create a uniform research infrastructure in African countries to achieve its objectives and to use the same audience measurement methods so that results from different countries can be compared.