José María Cuende, President and founder of CUENDE, will present RatingOoH in a conference at the Alooh Latam 2022 Forum. His speech will take place on Friday, September 16 at 10:00.
RatingOoH is CUENDE's new low costaudience service made with mobile data from apps, traffic counts in high resolution satellite images and visibility analysis. All the audience measurement guidelines developed by the most prestigious organizations in the sector, such as WOO and ESOMAR, have been taken into account in its development. Thanks to CUENDE's 30 years of experience in the field of outdoor research, the application of spatial technology and artificial intelligence, a cost reduction has been achieved that allows RatingOoH to be qualified as the low cost audience system.
The event is part of the fifth edition of the Alooh Latam Forum, to be held from September 14 to 16 in São Paulo. The Alooh Latam Forum is the most important event for the Outdoor Advertising sector in the region.