Yolanda Marugán, CUENDE's Director of Projects and Clients, gave a presentation on the measurement of new environments: Geomex 3.0, Geometro, Geobus, Geoindoor, where she went into the methodology applied by CUENDE for the measurement of audiences for outdoor advertisingin metro, urban buses, shopping centres and hypermarkets, and its integration in GEOMEX 3.0.
The XXVIII Jornadas de Publicidad Exterior were held between 12 and 14 June 2019 at the Auditorio San Miguel in El Puerto de Santa María (Cádiz). Organised by FEDE-AEPE, the main themes were innovation and research.
FEDE-Federación de Empresas de Publicidad y Comunicación is a business association with more than 40 years of experience in defending the interests of marketing and advertising services companies. It includes 110 companies as individual members and another 120 through collective members.
