Daniel Cuende, Director of Expansion & Founder, CUENDE Infometrics, participated in the IBOUSA 2021 Conference held in Pittsburgh on 24-26 September.
Due to the sanitary restrictions in force in the United States, Daniel Cuende's participation had to be remote, both in his presentation where he informed about the status and importance of the accreditation process of MetricOOH by the MRC (Media Rating Council), and in the round table on the definition of metrics in Outdoor Advertising.
MRC, the US congressionally mandated body for the verification and accreditation of media measurement systems. The event was attended by George Ivie, chairman of the MRC, whose organisation plans to publish its standards for measuring outdoor advertising in the coming year.
IBOUSA recently announced its intention to be the first platform to incorporate MetricOOH's comparative metrics into its IBO COOP Speedway platform.
IBO COOP Speedway is a suite of cloud-based technology tools that enable the IBO Marketing team to aggregate inventory information and provide data to buyers and sellers. IBO Marketing serves more than 250 companies with an inventory of approximately 90,000 ad faces.
