Metricooh is an innovative audience measurement system for Outdoor Advertising based on satellite images and Big Data traffic.
This new service has been presented by Daniel Cuende, R&D Director at CUENDE, and Alberto López, Business Development Director at DigitalGlobe during the Congress of FEPE International, the worldwide association of Outdoor Advertising held in Vienna (Austria).
During their presentation "Big Data, Big Sell" they showed how outdoor audience metrics help advertisers and media agencies achieve their goals. They also demonstrated how a new paradigm is needed in Exterior's research. Thanks to technology there is a new system to measure audiences, innovative, fresh and cost effective.
Metric is a service developed by CUENDE Infometrics, with DIGITALGLOBE and TOMTOM as partners.
Métricooh has been co-financed by the European Regional Development Fund (ERDF) within the Operational Programme for Smart Growth 2014-2020, with the aim of promoting research, technological development and innovation.