CUENDE Infometrics has conducted a pioneering study on the effect on brands of outdoor advertising on large format digital screens for Callao City Lights.
For the first time a study reveals the benefits for brands that have chosen this medium to advertise. Among the returns obtained by brands, are the 46% increase in recall of outdoor advertising and the 27% increase in purchase intent and a 52% growth in product recommendation. after advertising on digital screens. In addition, 70% of visitors believe that large format digital screens help to improve the image of advertisers.
The research also reveals that digital media Callao City Lights provide added value for advertisers, since they manage to capture the attention of the public to a much greater extent. In fact, 70% of visitors believe that the screens help to improve the image of advertising brands, an increase of 5% over the previous year. In addition, respondents associate the advertiser on the screens of Callao City Lights with concepts such as modern, innovative, dynamic, creative and attractive brands, among others.
This groundbreaking research has received a lot of media coverage:
- Link to the article in IPMark magazine.
- Link to the article in El Programa de la Publicidad.
- Link to the article on the website of the newspaper El Periódico de la Publicidad.
- Link to the article on the website of PRNoticias.
- Download the article in IPMark magazine.
Callao City Lights is a new communication model with the aim of connecting with people through its 2 giant screens and an original mosaic, which in total add up to more than 300m2 of digital surface located in the emblematic Plaza Callao (Madrid). More information about Callao City Lights is available on their website.