Yolanda Marugán at the OOH measurement roundtable at the Alooh Latam 2022 Forum.

Yolanda Marugán, Projects & Clients Director at CUENDE, will participate in the round table "OOH Audience Measurement" on Outdoor media research and its new measurement methodologies.

The roundtable will be held at 12:30 on Thursday, September 15, 2022. Yolanda Marugán will be joined by Eugenio Riveroll of Dat's Why (Mexico), Mariano Tejero of Scopesi (Argentina) and Kim Frank of Motionworks (USA) and will be moderated by Adriana Araúz, executive director of the National Association of Outdoor Advertising of Colombia.

The event is part of the fifth edition of the Alooh Latam Forum, to be held from September 14 to 16 in São Paulo. The Alooh Latam Forum is the most important event for the Outdoor Advertising sector in the region. International speakers will share their experience and vision of the future of the industry.

With the aim of contributing to the promotion of knowledge and prestige of OOH advertising, CUENDE sponsors the Alooh Latam 2022 Forum.