The new tool is the result of its natural evolution to take advantage of the benefits offered by new technologies, advance in a robust measurement guided by the Geomex Council, and international guidelines and certifications CUENDE, Spanish market leader in audience measurement for outdoor media, will present its new tool at the XXX Jornadas de Publicidad Exterior, organized by FEDE-Aepe in Santiago de Compostela from April 19 to 21... Read more "CUENDE to present Geomex 4.0 at the XXX Jornadas de Publicidad Exterior

Daniel Cuende, co-founder of CUENDE, will participate in the presentation event of the InfoAdex Study of Advertising Investment in Spain 2023, a benchmark to know the investment data of the advertising market. During the event will be held the I Round Table IAD Medición in which, along with Daniel Cuende, will participate representatives of other media research companies in Spain as ODEC, Kantar, AIMC - Association for Advertising Research and Marketing... Read more "Daniel Cuende in the presentation of the InfoAdex study

Daniel Cuende, co-founder of CUENDE, will participate in the Programmatic Morning DOOH Spain event, dedicated exclusively to disseminate the current state of Digital Out-of-Home. Audience segmentation, content adaptation, geolocation, application of programmatic and creativity are some of the topics that will be discussed among the 300 attendees of the event. During the event, the I Round Table Measurement and trust in DOOH will be held. Are the standards valid for the... Read more "Daniel Cuende at Programmatic Morning DOOH Spain

To ensure transparency and control throughout its value chain, in 2019 CUENDE decided to evolve its Quality Management System and voluntarily certify it under ISO 9001:2015 standards. With more than one million certifications in 184 countries, ISO 9001:2015 is a quality management improvement system that places customer satisfaction at the heart of the business. One of the... Read more "CUENDE reaffirms its commitment to quality

José María Cuende, President and founder of CUENDE, will present RatingOoH in a conference at the Alooh Latam 2022 Forum. His speech will take place on Friday, September 16th at 10:00 am. RatingOoH is CUENDE's new low cost audience service made with mobile data from apps, traffic counts in high resolution satellite images and visibility analysis. It has been developed taking into account... Read more "J.M. Cuende presents RatingOoH at Alooh Latam Forum

Yolanda Marugán, Projects & Clients Director at CUENDE, will participate in the round table "OOH Audience Measurement" about Outdoor media research and its new measurement methodologies. The roundtable will be held at 12:30 on Thursday, September 15, 2022. Yolanda Marugán will be joined by Eugenio Riveroll from Dat's Why (Mexico), Mariano Tejero from Scopesi (Argentina) and Kim Frank from Motionworks (USA) and will be moderated by... Read more "Yolanda Marugán at the OOH measurement roundtable at the Alooh Latam Forum 2022

CUENDE, an international benchmark in outdoor advertising measurement, will sponsor the 5th edition of the Alooh Latam Forum to be held in São Paulo from September 14-16, 2022. The Alooh Latam Forum is the most important event for the Outdoor Advertising sector in the region. During the same 24 international speakers, undisputed OOH referents, will share their experience and vision of the future of the industry. The... Read more "CUENDE, sponsor of Alooh Latam Forum 2022

In the number 468 of July 2022 of the magazine El Publicista publishes the chronicle of Daniel Cuende of the recent Congress of WOO (World Out-Of-Home Organization) held in Toronto from 27 to 29 May 2020, which we reproduce below: Ya lo dijooh W. Churchill "Never waste a crisis" said Winston Churchill. That has been the motto of the congress of the World Out of Home Organization or WOO or WOOHO... Read more "Daniel Cuende's article in "El Publicista" (in spanish)

Issue 468 of July 2022 of El Publicista magazine includes a comprehensive summary of the XXIX Conference on Outdoor Advertising organized by La Fede-AEPE and held in Valencia. During the same, a round table on Outdoor measurement was held with the participation of Yolanda Marugán, Projects & Clients Director of CUENDE, together with Pedro Villa, IT and Production Director of InfoAdex; Carlos Viladeval,... Read more "GEOMEX in "El Publicista"... Read more "GEOMEX in "El Publicista"...

From 1 July we will be moving to the following address: ALVIA Parque EmpresarialC/ José Echegaray, 8 - Ed. 3, 2ª planta28230 Las Rozas, Madrid. The telephone number will remain the same.