Speaker at the 16th PAMRO Audience Research Conference

In recent years, methodologies for measuring Out-Of-Home advertising (OOH) have evolved rapidly. Delegates to the 16th Pamro Media Research Conference will have the opportunity to keep abreast of the latest developments in OOH metrics and ratings. The event will take place in Dar-es-Salaam, Tanzania, from 23 to 26 August 2016. Daniel Cuende, co-founder and innovation director of CUENDE Infometrics, will speak on... Read more "CUENDE speaker at PAMRO's 16th Audience Research Conference

Exhibitor's account at the 56th FEPE Congress

The 56th Congress of FEPE International, entitled "Your audience waits", will be held from Wednesday 10 to Friday 12 June at the Intercontinental Hotel in Budapest (Hungary). There will be 2 full days of presentations and speakers from all over the world, who will bring their unique views on the Out-Of-Home advertising industry. Last year's congress in Vienna was attended by more than 300... Read more "Exhibitor's account at the 56th FEPE Congress
"Anuncios" magazine

It's in the special Out-Of-Home section of the "ANUNCIOS" magazine

The Spanish magazine "Anuncios", specialized in advertising and marketing, dedicated a special report on the situation of Out-Of-Home. The report has the analysis of María Jesús Solaún (JCDecaux), Eduardo Ballesteros (Clear Channel), Antonio Morales (Cemusa) and Jorge Cabré (Publicidad Atlantis) and makes a detailed review of the last service of CUENDE. The article points out "but, perhaps, in terms of research and measurement of the Out-Of-Home environment, the... Read more "CUENDE in the special Out-Of-Home Advertising number "ANUNCIOS magazine

First global study on the brand impact of outdoor advertising on giant digital screens

CUENDE Infometrics has conducted a pioneering study on the brand effect of outdoor advertising on large-format digital screens for Callao City Lights. For the first time a research reveals the benefits for brands that have chosen this medium to advertise. Among the returns obtained by the brands are a 46% increase in Out-Of-Home recall and a 27% increase... Read more "First Global Study on the Brand Impact of Outdoor Advertising on Large Digital Screens

Interview with Daniel Cuende in "El programa de la Publicidad"

The specialized radio program "El Programa de la Publicidad" conducted an interview with Daniel Cuende, Innovation Manager at CUENDE Infometrics, about the new audience measurement system forOut-Of-Home advertising developed by the company. Daniel pointed out that "it can be used in any city of all sizes in any country. It is the first global study."

Daniel Cuende is a candidate for the ESOMAR Council

Daniel Cuende, Director of R&D and co-founder of CUENDE Infometrics is running for a seat on the Board of ESOMAR, the global market research association. Currently Daniel, a world-renowned specialist in international market research, is a member of the ESOMAR Disciplinary Committee, of which he was the representative in Spain from 2005 to 2013. "We live in an era where it is easy to access information... Read more"Daniel Cuende is a candidate for ESOMAR's Council

Presentation of Métricooh at FEPE International Congress

Métricooh is an innovative audience measurement system for Out-of-Home based on satellite images and Big Data traffic. This new service was presented by Daniel Cuende, R&D Director at CUENDE, and Alberto López, Business Development Director at DigitalGlobe during the Congress of FEPE International, the World Association of Out-of-Home held in Vienna (Austria). During their presentation "Big Data, Big Sell" they showed how... Read more "Métricooh presentation at FEPE International Congress

CUENDE to conduct the first ever Out-of-Home audience study in Pakistan

The Pakistan Advertisers Society (PAS) has offered its exclusive support to MOVE to develop and launch an OOH Audience and Ratings coin in Karachi, Lahore, Islamabad and Rawalpindi. MOVE (Measuring OOH Visibility & Exposure) is an international consortium consisting of a team of experts in outdoor advertising audience measurement along with knowledge of the advertising and media landscape in... Read more "CUENDE to conduct first ever Out-of-Home audience study in Pakistan